Bind Data To DevExpress Gridview ComboBox in CellEditorInitialize Event

Gridview, a fundamental component in web development, becomes even more powerful when enhanced with a ComboBox within the CellEditorInitialize event. This blog post aims to unravel the capabilities and intricacies of integrating a Gridview ComboBox in CellEditorInitialize Event

protected void gvName_CellEditorInitialize(object sender,      
                                                                        DevExpress.Web.ASPxGridViewEditorEventArgs e)
{
           if (e.Column.FieldName == "ColumnName")
            {
                ASPxComboBox combo = e.Editor as ASPxComboBox;
                combo.DataSource = null;
                combo.DataBind();
                combo.DataSource = 
                      obj.GetProdByCompany(Convert.ToString(cmbCompany.Value));
                combo.DataBind();
            }
}